Full logo / Blue
Original blue · red beak
Who we are
We find exceptional surgical technology and bring it to theatre, with the expertise to support it.
How we work
Find.
We watch the market closely for technology that genuinely improves a procedure.
Bring.
We move quickly to make it available, with early access for surgeons
who want it first.
Support.
A specialist stands beside the surgeon in theatre, for as long as it takes.
The mark
A signature,
not wallpaper.
The kingfisher is unchanged, original blue, red beak. One shape, four finishes, and a fixed set of placements. It signs the work and appears as the hero once in any piece, always reproduced from vector master files.
Vector, Kingfisher Blue with the red beak. The default everywhere.
On Panther Black, Deep Water or a photograph.
The hero finish. Covers, film openers, the website. One per piece.
Print only. Covers, launch boxes, awards.
The asset library
Ready to use.
The full logo and the bird, in original blue, white and black. Choose your colour and download the format you need.
Colour and material
Deep, lit, with one clear counterpoint.
Panther BlackThe field
#0B0B0C
Deep WaterAlways lit
#0D2937
Kingfisher BlueThe bird
PANTONE 7692 C
Kingfisher RedBeak and action
PANTONE 1805 C
AzureMotion only
#1488E0
Clinical WhiteProducts and data. Cool, never beige.
#F4F6F8
Typography
Geist
Where we move.
Headlines. Big, calm, few words. Body copy is short and specific, written like a colleague in theatre.
Geist Mono
Labels and data only.
Motion, on screen
Motion changes form.
Print stays still.
The bird in flight
The hero, once.
Kinetic type
Headlines arrive with speed.
Water
Stillness before the move.
Light
Streaks, no object.
Material sweep
Light passing over metal.
Motion belongs to the website, video and events. Brochures and print use the still frame, never a frozen speed effect.
Photography
Expertise in the frame.
People and preparation lead. One professional shoot, real theatres, real specialists, lit with a warm key and cool shadow.
EXPERTISE
A clinical specialist beside the surgeon. Calm, focused, unposed.
PREPARATION
Gloved hands setting out a tray before the case.
HANDOVER
A case being opened in theatre, the moment the product arrives.
Partner products
Shown honestly.
We bring other manufacturers' products to market. We present them clearly and beautifully, never dramatised.
True proportions and real colour
Even, soft light on Clinical White or a dark tray
The manufacturer is always credited
One product per layout, in context where possible
PARTNER PRODUCT / MANUFACTURER NAME
The rules
Less, but precise.
One bird.The kingfisher is the hero once per piece. Everywhere else it is a small signature.
Expertise first.People and preparation lead the story. Products support it.
Products, honestly.Partner products are credited and never exaggerated.
Motion on screen.Each section moves differently. Print stays still.
Always deep.Dark, lit space with texture, and Clinical White for data. Never beige.
Red means go.Kingfisher Red is the beak and the call to action. Nothing else.
In use
Website
The homepage tells the story in motion. Each section moves in a different way, and the bird appears once.
Being rebuilt next with people and partner products shown as set out here.
In use
Brochure
Where we are
The 2024 brand, today.
This is what South Africa uses now, the bird, blue and red, with bright secondary colours, flowing swooshes and stock photography. It stays in use until each piece is naturally replaced.
SOURCE / BRAND EXPRESSION GUIDELINES V1, 2024
The transition
From today to Built to move
Nothing is scrapped. Each touchpoint changes at its own moment, and this is what changes, when, and what it becomes.
Colour and graphics
AT REORDERToday, 2024
Yellow, light blue, sand and olive, with swooshes over white.
Built to move
Panther Black and Deep Water fields, with copper foil, blue metal and gloss black.
What happens
All new artwork is built in the new palette from today. Existing printed stock runs out first. Copper takes the place of yellow, so the change reads as evolution and not a different company.
Today, 2024
Mulish on white, pastel shapes, business cards, brochures and forms.
Built to move
Geist and Geist Mono on deep fields, copper foil covers, one line of type.
What happens
Nothing is thrown away. Each item moves over at its next reorder, and no piece ever carries old swooshes and new texture at the same time.
Social and digital
NOWToday, 2024
Stock photography with slogan bars and yellow buttons.
Built to move
Kinetic type, motion, and specialists at work in real theatres.
What happens
Switches now. Profile art, post templates and the next campaign are rebuilt in Built to move, and the old slogans retire with them.
Website
NOWToday, 2024
The 2024 site, stock doctors, pastel panels and yellow calls to action.
Built to move
Built to move homepage, the bird once, Kingfisher Red for the call to action.
What happens
Switches now, ahead of print. Pages move across as they are rebuilt, starting with the homepage and the specialty pages.
Vehicles and signage
AT REPLACEMENTToday, 2024
Multi colour wrap on white, bright panels, phone number in blue.
Built to move
New livery designed at replacement
New livery designed on Panther Black, with the mark used as a signature.
What happens
Long life items only change when they would be replaced anyway. No early write offs, no repainting a vehicle that still has years in it.
Rollout
One core.
A new layer.
South Africa's 2024 brand and the new direction already share their foundation. The merge only replaces what sits around it.
Shared by both, never changes
The birdUnchanged logo and mark
Kingfisher BluePantone 7692 C
Kingfisher RedPantone 1805 C
Bird cropsOne hero crop per piece
Endorsement linesProudly distributed by, partner lockups
What changes, 2024 → Built to move
ColourPanther Black, Deep Water, copper, Clinical White
TypeGeist and Geist Mono
GraphicsTexture, light and motion
PhotographySpecialists at work, partner products shown honestly
SpaceDeep space with quiet sections
Rollout
How the two brands merge
PHASE 1
Now
Launch
New markets launch fully in Built to move
Website, LinkedIn, email and social switch everywhere
Stock photos, old slogans, yellow buttons and pastel overlays retire
PHASE 2
At reorder
South Africa print
Business cards, brochures and forms move to Geist and the new palette
Copper replaces yellow, so it reads as evolution
Never mix old swooshes with new texture on one piece
PHASE 3
At replacement
Long life items
Vehicles, signage and interior graphics
Switch only when they would be replaced anyway
No early write offs
PHASE 4
Merged
One brand
The 2024 guide is archived
One guide, with endorsement rules and a short South Africa note
Every market looks the same
South Africa moves through all four phases as stock runs out.
New markets start at phase four. Nothing legacy to protect.
Faster.